Comes infrom Google Ads
- Campaign performance, spend, impressions and clicks per campaign
- Ad group and keyword performance, so a wasteful term is visible
- Recorded per day, alongside every other channel’s numbers
Google
Spend on one side. Conversations on the other. Same screen.
Google Ads connects through the same Google login, so ad spend and performance sit beside the conversations and sales those ads produced.
Campaign data
Real attribution
One Google login
The ledger
What comes in, what the join gives you, and what is not claimed.
Most ad reporting stops at the click. The useful number is what happened after it, and that lives in the conversation.
The join givesa real cost
- Cost per conversation, because uxjo records what started each one
- Cost per order, since the order sits on the same contact as the referral
- Which ad actually started the chat, from the click-to-WhatsApp referral attached to the thread
- Spend read against outcome, rather than against a proxy metric
What is not claimedguardrails
- uxjo does not create or manage ads. Campaign drafts are approval-first and building them stays your job
- Attribution is recorded, not modelled. Where a conversation carries no referral, it is counted as organic rather than assigned
- One Google connection covers Ads with Analytics, Search Console, Business Profile and YouTube
- Every figure is Google’s or your own order data. Nothing between the two is invented
Worked example
From a click to a cost per order.
She taps a click-to-WhatsApp ad
The thread opens with the ad reference already attached.
ctwa referralA contact is created
The source is recorded on the record, not inferred later.
contact.createdThe conversation happens
Answered in the shared inbox like any other, with an owner.
conversationShe buys in the thread
The order attaches to the same contact that carries the referral.
order.paidAds reports the spend
Campaign, ad group and keyword cost for the same period.
spendThe two divide
₹270 per conversation, ₹1,238 per order. Both are counted, not estimated.
cost per outcomeQuestions
Asked and answered.
Can uxjo see my Google Ads?
Yes. Google Ads connects through the same Google login as your other Google properties, and campaign, ad group and keyword performance arrive automatically, recorded per day.
Can uxjo tell me which ad started a conversation?
Yes, where the conversation came from a click-to-WhatsApp ad. The referral is attached to the thread and to the contact, so spend can be read next to the conversations and orders it produced.
Does uxjo create or manage ad campaigns?
No. uxjo reads Ads performance and attributes conversations to ads. Campaign drafts are approval-first, and building and managing campaigns stays in Google Ads.
What happens to conversations with no ad referral?
They are counted as organic. uxjo records attribution rather than modelling it, so a conversation without a referral is never assigned to an ad to make a number look better.
Do I need a separate connection for Ads?
No. One Google grant covers Ads, Analytics, Search Console, Business Profile and YouTube.
More capability